We are STRAT7 Limited (formerly Research Bods Online Limited) part of the STRAT7 Group ("We" "Our" "Us" or "STRAT7 - Researchbods”). Our company no. is 7642707 and our registered office is at 11 Soho Street, London, W1D 3AD. You can see who our group members are by clicking on the following link: https://strat7.com/.
STRAT7 - Researchbods is an online data collection group focused on providing high-quality market research data to its clients who are in various business sectors, including other market research agencies and other global and corporate clients of all sizes. We also build and maintain large online consumer panels, providing real-time digital consumer insights to the data controller via our market research surveys and analytics platforms.
We are the processor of your personal information collected on this online community site (our “Site”). This means that we are responsible for processing personal information on behalf LV= . We are required under data protection law to tell you the things set out in this Privacy Notice.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact the DPO at dpo@researchbods.com.
We respect your privacy and are committed to protecting your personal data. This Privacy Notice describes how we collect, use, share and secure personal data through your use of our Site including any data you provide through our Site when you become a member of our online community (Community) and participate in surveys and/or research studies/activities ("Surveys”) that we conduct for, and on behalf of the data controller. It also explains your privacy rights and how laws that are applicable to you may protect you and is intended to supplement other notices and privacy policies and not to override them.
The registration, use of and access to your Membership and use of our systems and media are subject to this Privacy Notice.
This Privacy Notice answers the following questions:
Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (i.e. anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
A. Identity data – name (includes first, last, maiden and married names), date of birth, age, marital status, gender, photographs, videos, panellist id, and username.
B. Contact data – postal address, email address, and telephone number.
C. Special categories of personal data – ethnic/racial origin, health, genetics, political opinion, religion, sexual orientation and sex life.
D. Demographic/Profile data – interests, preferences, feedback and survey responses and including, but not limited to; age, photos, videos, marital status, nationality, country you are living in, gender, birthday, household size, income, education, job level and employment status.
E. Technical data includes internet protocol (IP) addresses, login data including password, browser type and version, time zone setting and location, browser plug-in types and versions, the content you viewed on the Site, how long you stayed on and which pages, operating system and platform and other technology on the devices you use to access the Site.
F. Pseudonymised data are identifiable data as unique identifiers e.g. panellist ID’s or Technical data are used, however direct identifiers, such as; name and Contact data are removed.
G. Financial data - your bank account.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
When you agree to become a member of our Community ("Member"), you are able to participate in our Surveys or Surveys we conduct on behalf of our clients.
Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your username. If you wish to update or delete your testimonial, you can contact us at dpo@researchbods.com.
You should be aware that any personal data you choose to make public on the Site and/or in the Community (under a public message on your wall, as an opinion, topic, battle, thumb it, or any other public area or forum) can be read, collected, stored and/or used by other users and could be used to send you unsolicited messages.
We strongly discourage you from disclosing any of your personal data in any public forum or community area that you may find on the Site and in particular, we would never ask you to provide your Contact data or Identity data on a public community area, even if it was part of a Survey. We cannot guarantee that third parties with whom you share your personal data via those public forums or community areas will keep them secure or confidential. Please be aware that we are not responsible for the personal data you choose to submit or make public. In addition, we are not responsible for the content you publicly post on the Site that can be found via web-based search engines.
We use different methods to collect data from and about you including through:
In the table below, we have set out a more detailed explanation of the ways in which we use your personal data. Where we use any third parties for modelling, analytical or data matching purposes, please be assured that such parties are not allowed to use your personal data for any reason, other than the reasons we state in the table and we enter into contracts with those third parties to ensure your data is kept secure, confidential and erased in accordance with our data retention and destruction policies as set out in this Privacy Notice.
We are required by law to explain the legal bases we rely on when we process your personal data. These legal bases are listed as follows and we may use more than one lawful basis when processing your personal data.
Consent – In certain cases, we collect and process your personal data with your explicit consent.
Contractual obligations – In some circumstances, we need to process your personal data to perform the contract we are about to into or have entered into with you.
Legal compliance – If the law requires us to, we may need to collect and process your personal data in response to lawful requests by public authorities or if e.g. we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of our Site terms, or to respond to a government request.
Legitimate interest – means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
|
Activity/Purpose |
Type of data |
Lawful basis for processing |
|
Your Membership: To register and process your application to be a Member |
(a) Identity data (b) Contact data (e) Technical data (f) Pseudonymised data (panellist ID) |
Performance of a contract with you |
|
To manage our relationship with you, which will include but is not limited to: Processing and delivering any prizes, incentives or rewards, exchanging any points for vouchers/coupons/cash and entering you in for prize draws/sweepstakes, including sharing your personal data with trusted third-party vendors to provide you with incentives on our behalf or on behalf of our clients; Notifying you about changes to our terms or privacy policy; Administer your Member account Asking you to leave a review or inviting you to take a Survey To provide customer support and respond to any enquiries or complaints Send you communications about the Community including service messages to make you aware of new features or changes on the Community and information about prize draws, rewards and incentives; For any other reason connected with your Membership. |
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data (panellist ID) (g) Financial data |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (c) Necessary to comply with a legal obligation |
|
Services To provide market research services to our clients as further detailed below |
(a) Identity data (b) Contact data (c) Special Categories of Personal Data (d) Demographic /Profile data (e) Technical data (f) Pseudonymised data (panellist ID) |
(a) Necessary for our legitimate interests (b) Consent (for Special Categories of Personal data) |
|
Market research surveys We will ask you to participate in and provide feedback via Surveys (which may include surveys, polls, discussion rooms, focus groups, diary studies, product tests), including you telling us about your preferences and consumer needs. This may also include analysing your behaviour in different ways and for different purposes, but only provided such uses are for market research. We may with your consent via a Survey ask you to disclose certain Special Categories of Personal data, but only if relevant to that Survey and as may be allowed under applicable law. |
(a) Identity data (b) Contact data (c) Special Categories of Personal Data. (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data (panellist ID) |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (c) Consent (for Special Categories of Personal data) |
|
Profiling We may use your Demographic/Profile data for profiling purposes and (if you previously gave us your ethnicity/racial profile), we may also use that information for profiling purposes, provided this is permitted under local law. This means we will match you with appropriate Surveys to see if you qualify for particular Surveys. Your birth date is automatically updated so that we may ensure we select individuals, based on their age as may be required for the relevant Survey. |
(c) Special Categories of personal data (Ethnicity/Racial profile) (d) Demographic/Profile |
(a) Necessary for our legitimate interests (b) Consent (for Special Categories of Personal data |
|
Data matching and enrichment We may from time to time share some of your personal data with select and trusted third party processors. Those parties may append analytics or demographics data they previously collected about you, which may be public sources (e.g. property ownership) and/or or private sources (e.g. subscriber lists or retail purchases, with whom you have an account). We will only share your Identity and Contact data with your prior consent, which may be as part of a survey, or an invitation to participate in such programs. |
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (e.g. IP address, ADID’s, browser and device information (incl. Mobile Device ID’s, App Technical data, usage, performance, data and location data)) (f) Pseudonymised data |
(a) Necessary for our legitimate interests (b) Consent |
|
Ad-Effectiveness campaigns & look-a-likes To measure ad-effectiveness and/or to create ‘look-a-like’ groups that have common Demographics/Profile data (or interests). Our clients then find people who are similar to those groups and use that information in a way that reaches new potential consumers and so helps them improve their advertising targeting and their online advertising models. We may share your unique panellist ID (UID) with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your UID will be stored or associated with those Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the Survey. |
(b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data |
Necessary for our legitimate interests |
|
Ad exposure and measurement We may match your personal data against our clients or trusted partners' information to determine if you use any of their products or services and/or if you have been exposed to any of their advertisements. This helps our clients understand more about consumers behaviour when ads are displayed to them.
|
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data |
Necessary for our legitimate interests |
|
Development To monitor and develop the Site to improve your experience |
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data |
Necessary for our legitimate interests
|
|
Legal To monitor your compliance with the terms and conditions of the Community To enforce your contract with STRA7 - Researchbods if necessary, including sharing your advice to get professional advice |
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data |
(a) Necessary for our legitimate interests (b) Necessary to comply with a legal obligation |
|
Legal/public authority disclosure Though we make every effort to preserve your privacy, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; or to comply with a summons or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of our Site terms, or to respond to a government request. |
(a) Identity data (b) Contact data (d) Demographic/Profile data (e) Technical data (f) Pseudonymised data |
(a) Necessary for our legitimate interests (b) Necessary to comply with a legal obligation |
|
Fraudulent and quality checking We use multiple Technology data for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Please see the section entitled “What other tracking technologies do we use for Surveys you participate in and for other purposes?” for more on this. |
(e) Technical data (f) Pseudonymised data |
(a) Necessary for our legitimate interests (b) Necessary to comply with a legal obligation |
All Members will receive emails in connection with the Site and the Community which include emails about new features or changes on the Site, and general news and updates, newsflashes, Surveys on the Site and information about incentives, rewards and/or prize draws in connection with Surveys on the Site.
These emails are necessary for us to provide Surveys to you and to contact you and by registering to be a Member, you agree that you understand this.
You can decide to stop receiving these emails from us at any time. The easiest way to do this is to click on the ‘unsubscribe’ link at the bottom of any of the emails.
If you don’t provide the personal information we need, we may not be able to register you as a Member. If you have any concerns about whether you need to provide the personal information, please get in touch with our DPO using the contact email at the start of this Privacy Notice.
STRA7 - Researchbods is a global company and your personal data is transferred to other members of the STRAT7 group of companies and our trusted service providers, who are located in countries other than where you live. Please be aware that laws in other countries may differ from the laws applicable in your own country of residence.
We only transfer your personal information outside the EEA where we have a legal ground for doing so and where we ensure that your personal information is protected to the same standard as it would be protected in the UK by ensuring at least one of the following safeguards is implemented:
If you would like further details about our transfer of your personal information outside the EEA please contact our DPO at dpo@researchbods.com.
We may make available a service either directly or through third parties by which you can receive messages on your wireless device via short message service ("SMS Service") Your provider's standard data and messaging rates apply to all SMS correspondence. All charges are billed by and payable to your mobile service provider. You represent that you are the owner or authorised user of the wireless device on which messages will be received and that you are authorised to approve the applicable charges. Personal data obtained from you in connection with this SMS Service may include your Identity data and Contact data, your provider's name, and the date, time, and content of your messages. The use of this information will be in accordance with this Privacy Notice. If fees are charged to your wireless account invoice, we may be required to provide your carrier with your Identity data and Contact data in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. You acknowledge and agree that the SMS Service is provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We will not be liable for any delays in the receipt of any SMS messages, as delivery is subject to effective transmission from your network operator. SMS message services are provided on an as-is basis. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. You can opt-out by text by following the instructions given to you in the SMS we send you.
In the future, you may be able to log in to our Site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you with the option of becoming a Member. Services like Facebook Connect give you the option to post information about your activities on this Site to your profile page to share with others within your network.
Our Site uses cookies to distinguish you from other users of our Site, and estimates visits and click-throughs for specific campaigns. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. By continuing to browse the Site, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
For detailed information on the cookies we use and the purposes for which we use them, see our cookie policy on the Site.
We may share your unique panellist ID (UID) with the controller, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your UID will be stored or associated with those Technical data to allow us and/or the controller to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send your UID and the specific survey to us and we may provide you with the opportunity to complete the survey.
You may opt-out of these campaigns as notified to you during the Survey.
Other Technologies
As you interact with the Site, we will automatically collect Technical data about your equipment, browsing actions and patterns. We collect this Technical data by using cookies, server logs, digital fingerprinting technologies and other similar technologies. We may also receive Technical data about you if you visit other websites employing our cookies. Please see the cookie policy on our Site for further details.
We may collect Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. This Technical data may be combined with other information collected about you for the purposes of improving our services, Site functionality and collecting analytical data.
In general, digital Fingerprinting technologies assign a unique identifier or "Machine-ID" to a user's computer to identify and track your device (“Technology"). We will not use the Technology to collect your Identity or Contact data and will not disrupt or interfere with the use or control of your computer or alter, modify or change its settings or functionality. The Technology will analyse publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP Address, to create a unique identifier, which will be assigned to your device. The unique identifier will be an alpha-numeric ID. In order to assist the data controller in protecting and ensuring the integrity of survey results, we may; (a) link or associate your unique identifier to you and any of your personal data; (b) share your unique identifier with the data controller and with other sample or panel providers; and (c) receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or our client, however, we will only provide such information to any third parties on an aggregated and anonymised or pseudonymised basis. In addition, any unique identifier(s) received or obtained by us and linked to you will be protected in accordance with this Privacy Notice and if required by law, we will ask for your consent in advance.
We use the Technology for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Appropriate technical and operational processes and procedures will be put in place to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and the Technology will be used and distributed in a professional and ethical manner and in accordance with (a) this Privacy Notice, (b) any other statements and/or disclosures made to you as a member of the community and (c) applicable laws and market research codes of practice. In the event any unethical conduct is discovered in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with Privacy Notice, immediate action will be taken to prohibit such unethical conduct and to ensure the proper administration of the Technology.
Our Site may in the future include Social Media Features, such as the Facebook Like button (and Widgets, such as the Share This Button or interactive mini-programs that will run on our Site) (Features). These Features may collect your IP address; which page you are visiting on our Site; and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the Privacy Notice of the company providing it.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
Although we do everything we can to keep your data safe, unfortunately, no systems can guarantee they are 100% secure. If you have questions about the security of your personal data, or if you have reason to believe that the personal data that we hold about you is no longer secure, please contact us immediately as described in this Privacy Notice.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
If you are a citizen or resident of the EEA, or we are processing your personal data in the EEA, in some circumstances you can ask us to delete your data: see the section entitled “What rights do I have over my personal information” for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research, scientific, historical and/or statistical purposes (whether publicly or privately funded), in which case we and the data controller or other third parties may use this information for such purposes indefinitely without further notice to you.
How do you ask a question or make a complaint?
You can direct any questions or complaints about the use or disclosure of your personal data to our DPO at dpo@researchbods.com. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal data within 30 days of receiving your complaint.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), (the UK supervisory authority for data protection issues, please see https://ico.org.uk/. We would, however, appreciate the chance to deal with your concerns before you approach the ICO and so, if you are happy to do so, please contact DPO in the first instance and we will try to resolve your issues.
You have a number of rights over your personal information, which are:
If you want to exercise any of your rights over your personal information, please contact our Data Protection Officer by email at dpo@researchbods.com.
Upon request, STRA7 - Researchbods will provide you with information about whether we hold any of your personal data. You may access, correct or delete your personal data or terminate your membership by logging into your Member Account and going to your “Profile”. By following the appropriate directions, your information should be automatically updated in our database. For these purposes, and if you are unable to correct your personal data yourself via your “Profile” in your Member Account, you may write to us at the postal address found at the end of this Privacy Notice or by contacting us via the email address detailed in the “Get in Touch” section on the Site or via the online form in that section. We will respond to all requests within a reasonable timeframe.
If you choose to end your membership with STRA7 - Researchbods or to require us to cease processing your personal data, you may discontinue your membership by going to your Profile and selecting “Close Account”. By following the appropriate directions you will no longer receive communications from STRA7 - Researchbods. [In addition, you will forfeit any incentive balance that has not been requested as of the time you opt-out.] As an alternative, you may send an email directly using the email address detailed in the “Get in Touch” section on the Site or via the online form in that section requesting to be removed. Email links are provided on the Site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually. In most cases it will take 2 to 3 days to process this change, but please allow up to 30 days for your status to be finalised. Please note that you may continue to receive communications during this short period after changing your preferences while our systems are fully updated.
If you terminate your membership, we will no longer use your personal data to contact you, but in accordance with our backup procedures, we will retain your personal data until your personal data are eventually destroyed in accordance with our data retention and destruction policies and we will continue to employ the security procedures and technologies to keep your personal data safe.
This version was last updated on the date at the top of this Privacy Notice.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we do decide to change our Privacy Notice, we will post those changes to this privacy statement on the homepage of the Site, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.
It is important that the personal data we hold about you is accurate and current. Please keep your Member Profile details updated if your personal data changes during your relationship with us.
If you have any questions about this Privacy Notice or about the ways we use your personal information, please contact us by email at dpo@researchbods.com or by writing to us at:
The Data Protection Officer
STRA7 - Researchbods
11 Soho Street
London
W1D 3AD.